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The Difference Between Blogger and Youtube Adsense

Google AdSense is an option for those who want to generate income with their blog or videos. Today there are several ways to make money from a blog, but most of these strategies take time, demand the production of quality content and continuous SEO work (Search Engine Optimization). Anyway, and if you are eager to generate income with your contents, either on your blog or on your YouTube channel, you can sign up for Google AdSense to benefit from the ads.

This does not mean that you should abandon your content production! Ads will be just one more way to make money from the blog, and there is still the option of doing both at the same time. So, let's go to what interests: Understand what Google AdSense is, how it works, how much you pay, and what you need to get started, right now!

Who can sign up for Google Adsense?

Anyone over the age of 18 who owns a blog and falls under the criteria mentioned above can sign up and use Google AdSense to generate ad revenue. Of course, there are some restrictions on the type of content you share. For example, blogs that incite violence, prejudice, or that have explicit sexual content are not accepted.

How to make money with Google AdSense?

We imagine that at this point you may be wondering: but how do I make money with Google AdSense? There are currently two ways to generate income with ads:

Cost per click (CPC): This option pays you every time someone clicks on an ad that was on display on your page.

Cost Per Thousand Impressions (CPM): You earn according to the number of blog visitors. It is as if an ad was printed every time someone accesses your page.

The advantage of being an AdSense partner is that the algorithm used by them allows the ads to be displayed according to the interests of your users. You just need to choose the type of advertising you want to display on your site and the place where the ad appears, that the tool does everything else.

Because your audience only sees the ads that are focused on their interests, the chances of clicking are superior, and it is exactly this type of interaction that will generate income for you.

How do you get your Google Adsense earnings?

Do you remember that in the registration process Google requests your bank information? It is because they will pay you in that account.

Some important information:
  1. Payment is made in dollars, via international transfer once a month, to members who have reached a balance of one hundred dollars or more, until the 21st.
  2. Payment value is the result of converting advertisers currency to your payment currency. To do this they use the market exchange rate in force the day before the ads appeared.
  3. Keep an eye on the fees charged by your bank for that type of transaction. If you consider them abusive, you can choose another that offers the same service at a lower cost.

How much can you earn with Google AdSense?

This is the key question! And the answer we are about to give may not be as satisfactory, since the value depends on various factors, such as the number of visitors your blog receives, the number of advertisers that exist in your niche and the type of content you share on your site, among others. To increase your profits with Google AdSense, it is necessary to use the  correct keywords to attract qualified visitors to your page and, of course, offer quality content for these users to get hooked.

Keep an eye on the positioning of the ads on your page and try to place them in places that are visible to your readers, taking care not to compromise the visitor experience.

To discover the best location to display your ads, there is no alternative but to try: place the ad at the top of the page for a month and then do the same test with the ads on the side of the page or in the footer page. Next, compare the number of clicks obtained with each version and the best positioning will be maintained.

Ad Types

Text Ads
Text ads, also known as sponsored links, are the simplest that can be seen on your blog. They typically consist of a title, which is also a clickable link that leads to the advertiser's page, one or two lines of text that describe the product or service, and a website address that appears in green.

Graphic Ads
Graphic ads are those banners that can be seen at the top, on the side or at the foot of the page. In total, there are more than 15 format options that you can select for your ads, such as horizontal, vertical, landscape and square. Don't forget to turn on graphical ads for the ad unit or set a default preference for the entire account.

Rich Media
They are interactive ads: HTML, gif and video. They generally attract more attention as they demand visitor action, but in return, they can compromise your visitor's experience when overused.

Link Block
Each block of links displays a list of relevant topics related to the content of your site. When users click on an item in the list, they are directed to a Google ad page on that topic. You will be paid whenever the user clicks on any of the ads on the resulting page.

How to show your ads?

As we already said, the positioning of your ads is one of the factors that most influences your earnings obtained with Google AdSense. So we are going to answer some questions on the subject.

How many ads can be seen on the page?

Before, Google only allowed to show three ads per page, but this year it changed its rules and now there are no limits. You can choose the number of ads to be included on the page, as long as there is more content than ads. In other words, the ads cannot occupy more space than the content of the page or have more emphasis.

In addition, the content offered must be useful and add value to the user. If not, Google can limit the ads and even disable them.

Where should you place your ads?

The general rule is to place your ads where they can be seen by visitors, as long as it doesn't violate Google AdSense regulations.

How to position the ads?

Google AdSense partners can select not only the type of advertising they want to display, but also the ad dimensions, image, and text color.

At the end of this process, the platform generates a javascript code for you to place it in the place where you want the ad to appear on the site. This prerogative allows you to link only content aligned to your buyer persona's preferences. Does it seem complicated?

The Different Hosted Account Between Blogger & Youtube

Google AdSense on YouTube

Youtube Adsense ia a hosted account. As your YouTube channel gains popularity and attracts more hits, it becomes interesting to link it to AdSense to receive payments for its views. This is even one of the main sources of income for digital influencers.

The first thing you need to do is check if your channel is already activated for monetization. In the Creation Study menu, click on the Channel option and on the Monetize option, select Activate.

Then click on monetization settings. Here you have two options: create an AdSense account for your YouTube channel, or link your channel to an existing account. If you already have a blog or page registered in the program, we recommend that you choose the second option, to "skip" the entire registration and analysis process.

To do this, simply click the Link AdSense and YouTube button, then normally log in to Google AdSense and select the Accept association option.

When your enrollment is approved you'll see the Account Hosted tab on the home page of your AdSense account. It is important to remember that, to monetize your channel, you need to have at least one video sent on YouTube and this content needs to be free of any copyright, so that you can generate income with it.

A recorded video from television or a show filmed and available without the permission of the artists cannot be monetized, for example.

How much money can I earn with my videos?

YouTube reviews between $ 0.60 and $ 5 per thousand views, a value that can vary depending on your niche. To give you an idea of ​​how much it represents, a video with 100,000 views can generate up to $ 500. This value can be higher or lower, depending on the price of the day.

The good news is that this value only increases as more people view the content, that is, while the video is on the air, it is capable of bringing you financial return. Not bad, right?

Google Adsense On Blog

There are two type of adsense account for blog. First is a Hosted account if you host your blog in blogger or blogspot, and a nonhosted account if you are using your own domain. It is possible to monetize almost any type of content of your blog or website, however, keep in mind that there are some niches that generate more money per click. In the case of YouTube, advertisers pay more for their ads to be shown in educational materials. In the case of websites, there are also more competitive sectors for advertisers. This leads them to end up paying more per click so that their ads are displayed on pages whose themes match those defined in their audiences.

If you take this into account and create content related to these sectors, the most competitive, you will get more profitability with AdSense with fewer clicks. If you want to start using AdSense you must comply with the policies of its program. Otherwise they could disable your account, stop publishing ads on your page, withhold payments or directly close your account. Also, keep in mind that these policies can be updated frequently and that it is your responsibility to check if any update has occurred.

Among the rules for publishers are the following prohibitions:
  • You cannot compensate users for viewing ads or performing searches.
  • You should not use phrases inviting you to click on ads.
  • You cannot use arrows to guide users to the ad.
  • Nor can you design your website in such a way that the ads are not distinguished from the rest of the content of the site.

Pros and cons of being an AdSense partner

Like any business model, being a Google AdSense partner represents advantages and disadvantages for the entrepreneur. That is why we suggest that you continue reading to understand if this is the best option for your blog or channel.

Many advertiser options
Advertisers using Google Adwords have two options to display their campaigns: Search network or display network ads, on pages affiliated with Google Adsense. This means that there are thousands of companies that are contesting the space you have available on your site or channel.

Affinity with the topic of your blog or channel
Google AdSense differs from other advertising programs in that it distributes the ads according to the topic that each partner addresses. This way you run less risk of displaying an ad that is not of interest to your reader or who is watching you.

Variety of formats
AdSense offers various ad formats, such as sponsored links, graphic pieces, rich media, gifs, and videos. This variety of options gives you the freedom to select the most relevant ad type to display. You just have to determine the format and dimensions of the ad and AdSense selects the most suitable advertising piece to display.

You always decide which ads to show on your site
AdSense will not display anything inappropriate to your audience without your permission. If any advertiser or campaign selected by Google is not aligned with your content or violates your principles, you can prevent the company from advertising on your page.

You always have the opportunity to generate income when someone sees your ad
Whenever the public is interested in the ads that appear on your page or channel, you have the opportunity to generate income. In the case of entrepreneurs who work with cost per thousand impressions (CPM), the value is automatically reviewed when someone accesses the page / sees the video.

If you use the cost per click (CPC) model, the click on the ad must be graded, that is, if someone clicks on the ad and closes the page then it will not be paid.

You need a lot of traffic
The value you get from Google AdSense depends on several factors, but the most decisive of them is the amount and type of traffic you receive, for a simple reason: the more visitors you have, the more users will see the ads and, consequently, higher are the possibilities of clicking.

Therefore, starter blogs can take time to generate income from that business model, since they have fewer visitors.

It can compromise your user experience
Nobody likes to enter a site and be bombarded with advertising without asking. Even though AdSense has a limit on the number of ads displayed per page, this can still affect your visitor's experience, especially if they are accessing the site on mobile devices.

AdSense partners may take time to get the money
Another disadvantage of working with AdSense is that you can only get the value obtained with the clicks on the ads if you have managed to exceed the balance of $ 100 until the 21st of each month. This factor can discourage you if you are looking for a source of income with a fast and guaranteed return.

Is working with Google Adsense still worth it?

If you have come this far you must have observed that Google AdSense is a viable model for those who have a blog and want to generate income from it. In mid-2010, the program was booming and many bloggers made their access profitable by displaying ads on their pages.

The fact is that many of them did not comply with the good practices recommended by Google and ended up being banned. Others perceived that to work with that model it was necessary to drive a lot of traffic to their blog or YouTube for there to be a considerable number of clicks.

The answer to the question "Is working with Google Adsense still worth it?" is another question: Are you willing to work your channel (blog or YouTube) to bring enough traffic? If the answer is "yes", Google AdSense is worth it, although only to have an extra income.

For this strategy to work, you will need to take some care so as not to affect the experience of your users and lose access due to the number of ads that appear on your page. It is worth remembering that it is not because you have become an AdSense partner that you can abandon content production, as it is essential for building authority and even selling products if you want to do sponsored posts or work with online sales in the future.

Many YouTubers and bloggers work with more than one source of income at the same time: Google Adsense, association with brands in exchange for commission or products, recommendation of products (Affiliates) and sale of digital products ( online courses ). To finish, and if you have in mind to work only on the Internet, what we recommend is that you study all the possibilities to understand which one best fits your profile. To do this, take a look at other tips to make money with a blog.